This year at AD we’ve changed the way we do Black Friday. We’re giving our customers a unique one weekend only event that combines everything they love about AD – that’s why we’ve split our website into 3 easy colour coded sections to help you shop with ease and maximise your shopping time effectively. 


You’ll find over 30 brand new products exclusively launching in the collection marked NEW. If you’re looking to complete a set or snap up staple products for less head over to the collection marked SAVE where a set discount will be readily applied. Cant wait to see what’s heavily reduced? You’ll find amazing deals with up to 65% off in the collection marked SALE. 


High demand is predicted and there will be no re-stocks before Christmas - so make sure alarms are set and wish lists are complete and get ready for AD’s unmissable 2020 Black Friday Event. 

Please make sure you double check the sizes you are ordering and your address before placing your order. Once orders have been placed we can not change the address of an order or sizes ordered. We also can not add products to an order once it has been placed over this weekend, a separate order will need to be placed. 

Due to the extreme high volume of orders over this period we may not be able to stick to our usual speedy delivery times, please give up to a week for your order to be dispatched. You will receive an email with tracking details as soon as your order has been dispatched, check your junk mail for this and wait a week before contacting customer services. 

Our website will be closed from 5pm until 9pm on the 26th as we prepare the website for the event. All baskets over this period will be emptied, to save items please create an account and add them to your Wishlist. You can also sign up for 1hr early access to the event, please see the banner at the top of this page - check your junk mail if you don't receive it by 8pm Thursday. 

Unfortunately we will not be getting any more restocks before Christmas so do not miss out. We are expecting a large section of products to sell out over the weekend in all categories, not just sale. Thank you in advance for your patience, the site will be extremely busy and can sometimes run slow, our customer service staff will be available 9am-7pm all weekend to help with any issues. 

If you are purchasing gifts over this weekend, please note our packaging is not discreet. Please send your parcel to another location as we can't change packaging for single orders. Please note we can also not offer gift wrap over Black Friday weekend.

All items purchased over the Black Friday weekend can be returned to us for a refund or exchange except underwear and headwear, which are non returnable. Please don't worry if you are purchasing for a Christmas gift, over the festive period we offer an extended exchange and returns process - your item will just need to be returned back to us by the 11th Jan