Black Friday Sale 2025: Everything You Need to Know
What to Expect
Biggest Event of the Year: Black Friday is our biggest sale of the year, and last year we were blown away by how quickly items sold out! This year, we’ve stocked up with a wider range of products just for THE SALE. Plus, you'll get 20% off the rest of the site (excluding the Advent Calendar and Charles Owen Helmets).
Sale Dates: The sale kicks off at 8 pm GMT on the 27th of November and runs until midnight on the 1st of December. That's an extra 24 hours to get those discounts
No Restocks: Due to the high demand, many items are expected to sell out quickly. There will be no restocks during the sale or before Christmas. To avoid missing out, we recommend building your Wishlist and purchasing as soon as the sale starts.
Early Access
Exclusive Early Access: Want to shop before everyone else? Those on our mailing list will receive a special code to access the sale 1 hour early, at 7pm GMT on the 27th of November. This is the only way to access the sale early.
How to Sign Up: If you're not on our mailing list yet, sign up using the link in our stories or on our website to get early access.
Extended Returns
Extended Return Policy: Purchases made from the 1st of November will have an extended return window until 9th January 2026.
Frequently asked questions
What's going on sale?
Up to 75% off sale items & 20% off rest of site, with accessories starting from £5. The sale will also include Young Rider collections.
Will there be shipping delays?
Due to the high volume of orders, there may be delays in dispatching your parcels. Please note that next-day delivery will not be available during the sale period.
Will items be restocked during the sale?
No, there will be no restocks during the sale or before Christmas.
Can I return sale items?
Yes, sale items are returnable (except for underwear and second-quality items). Orders made after 1st November will have an extended return period until 13th January 2025 or 28 days after purchase, whichever is longer.
Can I use my gift card?
Yes, you can use your AD gift cards during the sale! However, promo codes and third-party discounts are not eligible.
Are items in my cart reserved?
No, items in your cart are not reserved. Be sure to complete your purchase to secure your items!
How much discount are we offering?
Enjoy discounts of up to 75% off!
When does early access start?
Early access starts at 7pm GMT on the 27th of November, exclusively for our mailing listsubscribers. Early access lasts for two hours.
Does the sale include Young Rider collections?
Yes, we've included the Young Rider collections inthe sale!
